Natasha Toothill, Head of Retailer Engagement at Visa, kicked off the Retail Payment Summit by saying that part of her job is to envision the future of retail without a checkout. Rupert and Irem Sözügeçer of Shopamani went on to demonstrate the app we’re deploying next week which delivers exactly that. Bar code scanning from a smartphone, payment from the phone and integrated loyalty and offers. While many are thinking about it, and a few are trialling it, we are rolling it out.
Rupert joined the panel discussion which closed the Retail Payment Summit. The discussion validated much of what Paythru has been saying: NFC is strongest as a way to start a conversation with a consumer, not a way to pay by mobile device; Browser based mcommerce is far more popular that app based – apps are best if they offer functionality (such are bar code scanning) that a browser doesn’t support, or for the most loyal customers; and Turkey, with a young and tech savvy population is emerging as a strong market for mcommerce.