News

New Potter book

30/07/2013

Rupert Potter, our Director of Programmes and Alliances, has written a book on mcommerce. As well as being a guide to implementing an mcommerce strategy, it very much reflects Paythru’s view on mcommerce and how the mcommerce market place is evolving. It covers an end to end view of mcommerce from making context sensitive offers to consumers, through to the ability to shop and pay in an offline environment from a mobile device. It should be published in August and is available to pre-order now.