News

Marketing & payments on the move

Contextual mobile marketing platform to the UK retail sector

04/09/2013

With 1 in 5 online retail sales now made through mobile devices in Q1 2013 (source IMRG), tablets and smartphones are now driving the digital revolution in retail, providing the glue that binds all channels together.

Javelin Group (Europe's leading consultancy in e-commerce and multi-channel retail) and Paythru have therefore partnered to bring, 'IGNITE - marketing & payments on the move', an innovative and adaptable next generation contextual mobile marketing platform to the UK retail sector to address the need for an intuitive marketing solution that meets the consumer demand for appropriate and relevant promotional messaging.

Our platform combines 5 key features to deliver a comprehensive market leading solution:

  1. Precise geo-location - enables real-time tracking without battery drain and allows place relevant promotions.
  2. Optimised customer targeting - target consumers by demographic or segment, past behaviour, stated preferences, time period etc.
  3. Mobile Payment - an m-commerce device that allows the consumer to make a payment by what is in their 'real' wallet e.g. Cards, vouchers, coupons, virtual wallets etc.
  4. Flexible custom front end - this can be a stand-alone app or integrated with other/existing apps. This is a white label platform and can be rebranded as required.
  5. Easy to use dashboard - The host can manage promotions placed on platform, see click throughs and redemptions etc.

This unique combination of features in one platform creates a customer engagement vehicle (e.g. for marketing, promotions, mobile payments…) which delivers much higher measurable ROI vs. traditional promotional methods (including paid search/SEM).

Come see us both at the BCSC event on the 11th & 12th September to find out more.