News

Tap-to-donate to the Poppy Appeal

07/11/2013

Paythru, The Royal British Legion and Proxama have implemented a new mobile donation method "tap to donate". The trial involves deployment of NFC tags and QR codes on posters and coin collection buckets that may be used by mobile phone users to launch web based mobile card donation pages on their handsets. The concept was trialled at the Birmingham Poppy Day appeal on Tuesday.

"It is great to be working with Paythru and Proxama on the Poppy Appeal. Their support to The Royal British Legion is invaluable and will enable people to donate easily and directly with their smartphones. We're hoping that this will make it easier for people to support The Royal British Legion on their way to and from work, adding to the success of the Poppy Day and Poppy Appeal."Claire Rowcliffe, Midlands regional fundraising manager for The Royal British Legion