St Pancras International becomes the UK’s most digital-friendly train station.
St Pancras is the first UK train station to launch its own retail and consumer interactive app ‘StP’ and Paythru is delighted to have developed it for them.
The app’s sophisticated capabilities have been facilitated by 150 Bluetooth low-energy beacons installed around the building. As well as the Bluetooth beacons, Paythru’s white-labelled marketing and payments platform ‘Ignite’ has been customised to suit St Pancras’ requirements. It has features that allow intelligent messaging across digital channels (push, email, text, social media) through precise geo-location technologies, merchant-friendly mobile payments and an intuitive management dashboard to communicate with consumers and drive business into stores.
Offer example and way finding functionality:
Just some of the retailers who are signed up and participating in the StP app are:
Glendola Leisure (Des Vins)
Download the app today: