Blog

Consumers are happy to share their data but only if they get something of value in return

19/03/2015 by Vicki Robbins, Director of Sales

Recent revelations about the practices of GCHQ collecting personal data have again raised the profile of data privacy.... but do consumers really mind sharing?

Recent revelations about the practices of GCHQ collecting personal data have once again raised the profile of data privacy. And although ’Big Brother’ (and I’m not talking about the TV show!) is a hot topic of discussion, it actually seems that more UK consumers are happy to share their personal data – as long as they’ve given their permission and they get something back in return.

I have to say that I’m with the majority on this one, if I choose to give you information about me, by all means use it! Use it to make your communications or service with me personalized, offer me things I like, things I want, things that are relevant to me. If I’ve spent time letting you know about me, then don't continue to talk to me like I’m one of thousands. The more targeted the communication - the more likely I will buy!

Increasingly consumers are choosing to use their social media profiles to register/log in to Apps and websites – probably because of the speed and simplicity (not having to provide the same data several times over) but also because it’s pretty transparent what information is going to be shared.

Consumers want to be in control of their personal data, and who has access to it – they don't mind sharing but it’s on their terms.

Loading…