WPP has announced that it's acquired mobile marketing specialist Yonder Media, Paythru's South African partner through its Group M division.
Rick Joubert, Yonder Media CEO said that the deal could potentially do a lot for Yonder, including giving it access to the massive amounts of IP in the WPP network, as well as giving it chances to tap into that network’s client base.
Among the services offered by Yonder are mobile and social media strategy, application development, media planning, buying and management, as well as related services like mobile airtime rewards, mobile coupon management and mobile reply path in traditional media executions.
“Our Yonder Media team has distinguished its excellence in digital and mobile advertising by leading the market and garnering international recognition with awards at Mobile Marketing Association’s Global Smartie Awards for the past three years running,” says Joubert. “WPP’s acquisition of a majority stake in our company is further validation, and we are thrilled that we’ve been able to maintain our independence whilst working with our new partners to accelerate the growth of mobile and social media advertising in South Africa and the African continent”.
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