Keith is one of the founders of Paythru. Prior to his current role, Keith ran a successful business in Financial Services marketing for 15 years called KBA Marketing. Formed at the end of 1990; the original concept was to develop financial services propositions to non-financial services organisations primarily predicated on the skills of database and direct marketing.

Keith has also worked for Lloyds of London, BUPA, Target Life, Grattan and Next in a number of management roles covering disciplines such as legal, business systems, marketing and more. He is a law graduate and qualified Company Secretary.

Outside of work, he is a Fulham FC fanatic and enjoys cricket and music.