Our philosophy

15/11/2013 by Keith Brown, MD at Paythru

So here are two articles which pretty much sum up our philosophy at Paythru.

Russ Jones talks about why merchant wallets rather than generic (multi-merchant) wallets are likely to win the day… as he says "The point of each app isn't about payments it's about commerce - merchant–specific commerce". Which theme is nicely picked up by Brett King's When Payments Disappear and Value Emerges - "the value is not in the payment but in the interaction".

The Mobile Wallet Wars of 2014

When Payments Disappear, and Value Emerges