Launch of Virtual Gift Vouchers with Jamie's Italian


We are delighted to have been chosen by Jamie’s Italian to deliver a new virtual gift voucher proposition for their restaurants, allowing customers to purchase eVouchers via their mobile, tablet and desktop.

Jamie's Italian were looking at ways to drive traffic into their restaurants and build awareness of the Jamie's Italian brand. Other key objectives included fraud reduction and reducing the cost of handling paper-based vouchers. So, they asked us to develop a virtual payment solution to achieve their goals as well as providing a scalable, secure and easy to use payment platform.

How does it work?

  • Customers can purchase the new eVoucher via the mobile, tablet or desktop
  • Customers choose a voucher value or specific amount and send a personal message to the voucher recipient
  • Vouchers are delivered to the customer as an eVoucher removing the need for printed vouchers
  • Upon purchase, the recipient of the voucher is sent an email containing an activation link. The recipient visits the URL in the activation link to activate their voucher

The voucher is in the form of a PDF document containing a sixteen-digit numeric voucher code.In contrast to the previous paper voucher scheme, the virtual vouchers offer 'part redemption' whereby if the bill to be paid is less than the value of the voucher, only the bill total would be deducted from the voucher value. The voucher would retain its original 16-digit code, but have a lower value associated to it.

This new eVoucher implementation is being rolled out across other Jamie Oliver restaurant groups in the coming months - keep a look out to find out when…

Jamie's Italian Vouchers

Jamie's Italian Vouchers