We are pleased to announce that Paythru’s board has approved our plan for a public listing over the coming months.
We have appointed Hybridan as our broker to complete both a pre-IPO funding round
and then the IPO. We expect to list on AIM around Summer/Autumn of this year.
See below for some coverage of the announcement.
TechMarketView piece below:
It is always good to see one of our Little British Battlers making progress. Paythru, one of last year’s LBB intake brings a new approach to mobile commerce by providing a much broader service to the retailer, enabling him to send targeted messages in the context of the consumer’s location, previous activity and personal preferences. The “Ignite” mobile commerce enablement platform then manages the transaction and monitors the success of offers and
market segmentation strategies. This is really grown-up mobile commerce and Paythru is rightly enjoying some success.
We understand that Paythru’s system is up and running and undergoing final trials with a mall operator in Continental Europe and at a major UK rail terminal, with the Orderella drinks ordering system for bars and restaurants now rolling out to a larger number of sites, accelerated by a major deal with a UK-wide operator. Good reward for their recent efforts. More details later as these deals are officially announced.
This success has crystallised plans to move to an IPO, with an AIM listing in view for later in the year. A pre-IPO funding is also in train as the Paythru team tops up the tanks for a faster roll-out and intensified selling activity to build momentum and market position. This is an interesting play in a dynamic and rapidly-growing market. We have been pleased to help Paythru on their way so far and look forward to their successful future as a listed company.