Taming the EV Charging ‘Wild West’
Most discussions around chargepoints focus on getting them in the ground. This has too often overlooked user experience, leading to charge points that are hard to find, use, and pay for.
Yet, our new research amongst 2,000 potential future EV drivers finds that poor user experience puts many people off switching to an EV.
This report explores what’s wrong with the user experience at the EV charger – for both private and commercial fleet drivers – and how we can fix it.
In researching this report, we drew on our research, alongside expert interviews with DPD, Osprey, Paua and Zenobe, as well as many more off-the-record conversations.
Have you seen…?
Our 2024 EV drivers survey, with The EV Café, reveals complex booking and payment processes causing ‘Payment Anxiety.’ This report highlights these issues and proposes solutions, including flexible pricing, preferred payment options, and eliminating barriers and pre- authorisation concerns.
