Tomorrow’s EV charging and payment solutions today
Putting user experience at the centre of a smarter mobility future
It takes EV specialists to transform the EV charging experience for drivers. Our range of user-centric, tailored payment solutions cater specifically to resolving the pain-points that all too frequently undermine the charging experience for EV drivers…
Getting an expense receipt.
Reaching human support in the event of a payment problem.
We provide operators, site owners and Local Authorities with the ability to optimise their assets by putting their users right at the centre of the experience…
Eliminate complexity.
Maximise ease-of-use.
By providing a single platform built around parking and EV charging, car park owners and operators – public, private, or fleet – can reduce complexity and add new revenue streams from their EV chargers. Our solutions handle the complexity of multiple charge point operators, service providers and back-office EV charging platform integrations. Our aggregated finance and mobility management solutions make this process simple for both operators and users.
Your journey starts here…
Payment Services
A PCI compliant, customisable, interoperable, multi-vendor payment gateway built around the complex needs of parking & charging that can integrate into any payment system.
Mobility Services
Bespoke apps build on our payment gateway. Adaptable white-label mobility solutions that can be deployed directly or with your own branding.
Paythru at work: use cases
Our platform is highly customisable to different use cases. Here are just some of the ways it can solve charging experience problems.
A car park operates parking and charging via separate entities. Our platform can set the terms, present the user with a single payment, and split the payment between the car park operator and EV charging company.
Two EV charging networks want to allow users to access each other’s charge points via their app and pay each other commission. Our independent payment layer can manage this.
A train station ticket machine wants to sell bundles of parking, charging, and train tickets at its payment kiosk, with each provider paid directly. This can be easily managed once the charger is setup on our platform.
Charger pre-booking
Loyalty schemes, offers, and rewards
Email receipts for business expenses
Route planning services for drivers and fleet managers to take advantage of lower cost chargepoints and reduce long-term charging costs.
Vehicle-2-grid integrations to deliver dynamic tariff setting, payments orchestration between multiple parties, and driver nudges to support load balancing.
Paythru at work: case studies
Paythru Partners
People
Keith Brown
Managing Director
Sara Sloman
Chief Strategy Officer
David Martin
Chief Product Officer
Mark Baybrook
Chief Technical Officer
Chris Westlake
Marketing Director
Jonathan Back
Chief Financial Officer
Lawrence Della Valle
Chief Operating Officer
Sue Brown
Head of HR
Keith Brown
One of the founders of Paythru, Keith’s wide commercial experience includes running a successful financial services marketing company plus legal, business and marketing roles in Lloyds of London, BUPA, Target Life, Grattan and Next. Keith is a law graduate and a qualified company secretary. Outside of work, Keith is an avid Fulham FC fan and enjoys cricket and music.
Sara Sloman
Sara is the driving force behind the strategic direction of Paythru, leveraging her extensive experience in delivering sustainable transport projects in both the private and public sectors over the past two decades. Her expertise enables her to lead the development and implementation of effective EV strategies. In recognition of her contributions to the field, Sara was honoured as GreenFleet EV Champion in 2018 and has consistently been included on the GreenFleet “100 Most Influential” list since 2019, achieving the #32 position in 2023. Sara's dedication to sustainability, ESG, diversity, and inclusion earned her the prestigious Barbara Cox Woman of the Year award in 2023.
David Martin
Chief Product OfficerDavid is responsible for the lifecycle of Paythru’s off the shelf products and services, as well as scoping and specification of our bespoke solutions. Prior to Paythru, David worked as a Senior Web Developer & Designer with the Carphone Warehouse Group and a Production Manager for an independent record label.
Mark Baybrook
Mark has been with Paythru since its inception and has been involved with and overseen the development of all the Paythru solutions. As well as managing the Technical & Operations team, he also acts as the company’s Chief Information Security Officer.
Chris Westlake
With over 30 years of experience in the ad agency world, Chris has extensive experience in technology and automotive industries. His career includes senior roles at Omnicom running the integrated marketing team servicing the Mercedes-Benz Passenger Car and smart accounts, as well as overseeing campaigns for brands such as Volvo and Samsung. Chris is passionate about the role of tech as the automotive industry pivots towards new modes of mobility.
Jonathan Back
Jonathan is a highly experienced senior executive and director with over 30 years of industry experience, including 25 years in finance, corporate finance, governance, and risk management. He has held senior roles or directorships at renowned organizations such as MBNA (Bank of America), Visa UK, Wyndham Worldwide, and Standard Chartered Bank. As a Chartered Accountant and FCA approved person, he is a highly commercial leader with a proven track record of success in complex, multi-stakeholder, and multicultural businesses across the UK, Europe, the Middle East, Africa, India, and the USA. Jonathan has consistently increased stakeholder value in competitive markets and has extensive experience in start-up, growth, turnaround, and private equity situations.
Lawrence Della Valle
Lawrence runs the operational engine of Paythru. With a strong background in national-level operations, he has held key roles such as Sales Director for legal services products across the Countrywide network, where he successfully managed field and phone-based sales teams while effectively handling complex stakeholders. In addition to his experience at Countrywide, Lawrence has also served in several interim management roles at RBS in both the UK and Dublin. Throughout his career, Lawrence has demonstrated a strong focus on delivering exceptional customer service, while simultaneously ensuring the growth and development of people talent within the organisations he has served.
Sue Brown
Sue holds a BSc in Biology & Psychology but has pursued a career path divergent from that field. With substantial experience in Financial and Project Management at Marks & Spencer, followed by a move to financial services marketing company, KBA Marketing, she offers a unique combination of scientific rigour and managerial proficiency. Following a career break to prioritise family, Sue re-entered the professional world, playing a pivotal role in establishing and expanding Paythru. As the Head of HR, her focus is on fostering a people-centric approach whilst driving operational efficiency and growth.
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